Le BDSM fait vendre?

C’est ce que croit Helga, une créature de 25 ans créée pour Volkswagen et dont le profil sur myspace attire le clic.

Vous auriez préféré de dos?

Helga, 25 ans..

Il y a aussi ceci :

MINI Canada wanted to show off the features and technology that give MINI total control over icy winter conditions. Ouch.

We decided the most interesting way to show “control” was through a character many people identify with that concept – a Dominatrix.

After extensive research on the subject, we developed a site that uses voice-over, music, and full motion video of a PVC clad Dominatrix who whips, paddles, flogs, buffs, spanks, and teases a MINI Cooper. User’s are invited to “whip around the site” to see a series of short animations demonstrating the practical benefits of each winter feature.